SASA is an Asian cosmetics retailer that provides a wide selection of skincare, fragrance, makeup, hair, and body care products, along with health supplements, under over 700 brands, including its own exclusive brands. It operates as a "one-stop" beauty specialty store, positioning itself as a comprehensive destination for beauty needs across different price points. The brand is also a significant retail group in Asia with a strong physical presence and growing e-commerce platforms, as well as a focus on a customer-centric experience and sustainability.