"Care Bears is a classic character brand that began in the early 1980s, created around the idea of sharing, kindness, and emotional expression. Each Care Bear is designed with a unique color and a distinctive belly badge that represents a specific feeling or value, making emotions easy to recognize and talk about in a warm, approachable way. What started as greeting card illustrations quickly grew into a global franchise spanning toys, animated series, movies, apparel, and lifestyle collaborations.

The brand offers a wide range of products and experiences, including plush toys, collectibles, fashion items, stationery, home goods, and digital content. Care Bears continues to evolve through modern collaborations and limited-edition drops while staying true to its roots of positivity and inclusivity.

What sets Care Bears apart is its timeless emotional core. It is not just cute characters, but a brand built on empathy, self-expression, and connection across generations. Parents who grew up with Care Bears now share the same values with a new audience, giving the brand a rare mix of nostalgia and contemporary relevance."